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Sunday 9 October 2011

Windows Phone 8 has a new nemesis – Apple’s Siri

So Steve Jobs is gone and Microsoft (should) have an opportunity to get in there and out-innovate Apple right?
Well, not so fast.
Apple have introduced a very interesting new voice controlled AI feature called “Siri”.
Siri, (which is the name of the app Apple bought for a rumored $200 million last year) makes sense of what you’re asking (when you ask it a question) and presents you with results and actions.
In response to a standard question like “Do I have a meeting Friday at noon?” Siri checks the calendar and responds out loud.
“What time is it in Paris?” Siri shows you a world clock.
Siri is pretty sophisticated stuff and in my opinion, is yet  another obstacle to Microsoft dominating the phone market.
I swear, every time Microsoft start to come close, Apple do some crazy stuff and just pull away again.
So Microsoft Windows Phone 8 dev team, it’s back to the drawing board to counter this stuff. This is potentially a problem for both Microsoft and Android especially if the AI is as good as Apple claim it is.
If Apple perfect a voice recognizing personal assistant and have the patent for it, it’ll take a lot more than metro tiles to get anyone to buy a Windows Phone.

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