Apple has just published the yearly top of the most popular music, movies, TV shows, podcasts and apps. At a first glance over the list with the most downloaded apps we notice Angry Birds taking almost every trophy available. Rovio’s beloved game, managed to rank highest in the lists of top paid iPhone apps as well as top paid and free iPad apps. Facebook won the top position in the free iPhone apps list.
On the other hand, Instagram, the photo sharing and manipulation app was declared “the iPhone app of the year”. this free app allows users to apply filters with a retro style. Another feature appealing to the users is the option of sharing pictures on Facebook, Twitter, Tumblr and other social networks. According Kevin Systrom, Instagram’s CEO Chief Executive, this app already reached to 14 – 15 million users. Kevin Systrom also suggested at the LeWeb conference in Paris that an Android version of Instagram is in the works and it will be released soon.
When explaining the company strategy related to Instagram development, Kevin Systrom pointed out that membership will be important. This will only be part of the company’s revenue, the other part will come from advertisement. Brands like Audi, Kate Spade, and Burberry joined Instagram in hope of exploiting new marketing tools to reach to the consumers. “They’re sharing pictures of products and the message of their brands. That shows we’re at the beginning of what will come with brands,” explained Systrom.
Apple used its privilege to choose its favorite apps from iTunes in different categories and declared Tiny Tower as the preferred game for iPhone. In the iPad category, Apple’s selections were another photo app, Snapseed, as the “iPad App of the Year” and Dead Space as “iPad Game of the Year.”
On the other hand, Instagram, the photo sharing and manipulation app was declared “the iPhone app of the year”. this free app allows users to apply filters with a retro style. Another feature appealing to the users is the option of sharing pictures on Facebook, Twitter, Tumblr and other social networks. According Kevin Systrom, Instagram’s CEO Chief Executive, this app already reached to 14 – 15 million users. Kevin Systrom also suggested at the LeWeb conference in Paris that an Android version of Instagram is in the works and it will be released soon.
When explaining the company strategy related to Instagram development, Kevin Systrom pointed out that membership will be important. This will only be part of the company’s revenue, the other part will come from advertisement. Brands like Audi, Kate Spade, and Burberry joined Instagram in hope of exploiting new marketing tools to reach to the consumers. “They’re sharing pictures of products and the message of their brands. That shows we’re at the beginning of what will come with brands,” explained Systrom.
Apple used its privilege to choose its favorite apps from iTunes in different categories and declared Tiny Tower as the preferred game for iPhone. In the iPad category, Apple’s selections were another photo app, Snapseed, as the “iPad App of the Year” and Dead Space as “iPad Game of the Year.”
No comments:
Post a Comment